Photographic Research

From more research on the target audience, alternative music genre and photographic album covers i have decided that i want to pursue down the photographic imagery route for my digi pac.

Ive done more research into how the band want to be portrayed in order to confirm this decision. For example the band have clearly stated on their myspace they want to be known as an 'alternative' band, rather than rock- pop. Therefore it would make more sense for their album cover to represent the alternative genre with photographic album imagery rather than represent rock pop with cartoon like imagery.

Furthermore, from looking at their presentation on myspace, they have a lot of photographic material, and only one piece of non photographic imagery, this being this simple logo:

This suggested that even if the band did present themselves in a more cartoony, artwork way it would only be a simple design. Therefore indicating that the album cover would have more potential to be creative and intriguing with a photographic images. From the photographic images it is clear that they aim to promote themselves primarily through photographic imagery, also the experimentation within colours, also suggests they are particularly aiming to promote themselves through creative and artistic elements within photography. For example playing around with the colours in photoshop etc.

Further more also from their recently released music video there are no elements of non photographic material. All the footage being highly photographic:

Also i researched into the creator of the music video to give me an indication of the type of way they wanted there music video to look and appeal, by the film makers typical style and other products. The film maker they used was a graduate called Daniel Broadley:

From looking at his website

http://www.danielbroadleyfilms.com/index.html

it has given me a great insight into the way the band want to be portrayed in their music products. For example on Broadley's wesbsite it is very clear that he is photographic from the imagery he uses himself on his home page, e.g the picture of someone holding an old fashioned video recorder, rather than someone holding a pencil or paint brush -which would instead imply a more artistic and cartoon style to the photographer.

Also Broadley's portfolio also included through a previous research similar artist to lost in colour, called make out kids. This reinforcing our idea to use photographic imagery as even similar artists promote themselves in this style; and clearly Lost in Colour aim to as well.

Furthermore our audience research, in particular the questionaire we carried out helped us decide on what should be included in our digi pac. For example majority of the rock-pop/alternative fans we interviewer stated that they prefer photographic imagery for album covers, back covers and magazine adverts.

Question 2: Do you expect a pop-rock bands magazine advert to be animated or photographic?

Question 8: Do you expect a pop-rock bands digi-pack to be animated or photographic?

 This further encouraged us on our decision to choose photographic imageyr rather than animated or cartoon like imagery; as the research shows that the product would be more successful in appealing to the audience with photographic imagery.

 

Overall from my research into how lost in colour want to be portrayed, i can i conclude that photographic imagery would be best, especially through the design of their myspace and current music video. Also the fact that they have classed themselves as an 'alternative' music band suggests that they want alternative music conventions to apply to their music and products - therefore photographic album imagery being a key to real alternative media means that it would seem like the best option to pursue a photographic approach to the digi pac. So effectively we are promoting the band as a they want to be and in the genre they class themselves, therefore securing and appealing the correct target audience that they aim to appeal to.