Institution Record Label Research

Now i am coming to final stages in the production of my covers for my digi pac, therefore i need to know about the type of institution that will be the record label of our product, and how exactly similar products position their record label information.

Firstly i researched what record label would be appropriate for our product. I did this by searching the record label of similar artists to Lost in Colour and seeing if that particular institution looks like it would sign Lost in Colour Searching For the Sun in the Dark.

I began with Red Ink Records:
http://www.cduniverse.com/search/xx/music/label/Red+Ink/a/Red+Ink

Specifically looking for similar artists that were of the alternative genre or the rock -pop genre, whilst also looking for artists that aren't that well known or new to the music industry, to see if the institution is appropriate for Lost in Colour as a band that has never been signed before and are new to the professional music industry.

With Red Ink Records i found two relevant artists:
- Boys Like Girls
- Quietdrive

Hopeless Records:
http://hopelessrecords.com/

Similar Artists found
- All Time Low
- Yellowcard
-There For Tomorrow

Virgin Records UK:
http://www.virginrecords.co.uk/

Virgin records UK i found particularly appropriate as it had similar artists and was specific to UK bands only. However most the bands were well established in the music industry.

- We The Kings
- The Kooks

Epitaph Records:
http://www.epitaph.com/

- You Me At Six
- Sing It Loud
- Alesana
- Thursday
- New Found Glory

Epitaph Records i found to be the most successful as it had the most similar artists to Lost In Colour listed under its records. It also has a mix of English artists such as You Me At Six and American artists, which suggests to a wider audience appeal. It also has a variety of quite established bands in the industry such as New Found Glory and You Me At Six and a variety of bands that are new to the music industry for example Thursday and Alesana; which are not high profile bands. Therefore i believed this to be the most successful record label for our band and product.

I also looked at Columbia Records:

http://www.columbiarecords.com/

That also two big similar artists under its records

- Metro Station

-Boys Like Girl

Also Columbia Records logo i found appeared on alot of album accompanying another record institution. Columbia is owned by Song Music Entertainment, the second largest global recorded music company, therefore it has a lot of trade marks on music and does joint deals with other lesser developed music institutions.

I found an example of this on the back of Boys Like Girls album:

I found this would be relevant to my product and band, and therefore also decided to you columbia as a sub record dealer institution.