Magazine Advert Research

Now we had our digi pac made, me and Amelia did various research to how the digi pac as a product would be promoted in a magazine advert. We found a series of The Fly magazines and flicked through album adverts also various V Festival magazines which also included album adverts.

http://www.the-fly.co.uk/media/magazine

Here are some images of us looking at various adverts:

Below are some of the album adverts we looked at and what conclusions we came to from looking at them, and what we needed to include in a magazine advert.

The main features we discovered from looking at variety of magazine adverts was:

- Magazine adverts do not fit to any particular format, they can be landscape, portrait or square, predominantly being landscape.

-Most magazine adverts use the same imagery they have for their album covers, they use this imagery by using more of it, for example extending the background like in the Taylor swift advert so that the promotional text can fit in. Magazine adverts intertwine the imagery of the album cover onto the advert in a different way. This is defiantly something i will be using in my advert.

- Also noticed that specific promotional text is used to sell the album. For example 'brand new' and 'debut album' and 'album of the year'. Positive promotional text will also be something we will be considering in our advert.

- Furthermore i noticed that adverts tend to include text that gives indications to what is on the album, for example a list of two songs that are particularly successful.

- Another common feature on album adverts was the date of release or when its being released, is usually the biggest text on the advert, joint with the artists name.

- I also noticed the use of the artists website on the magazine adverts, in order to help promote the album and artist.

- Also another feature was the logos included on the advert, usually logos of where you could purchase the album or the record institution releasing the album.