Tuesday, 22 February 2011

Final Stages of Making the Digi Pac

The final stages of making the digi pac included finalising the album cover to make sure it appeals to the conventions of alternative/rock-pop music products the best it can, also ensuring it appeals to the target audience the best it. Also the final stages include putting in the institutional research into the digi pac, particularly the back cover. Final stages also include creating the inside pages.


Firstly in the process of finalising the digi pac, i went on to finish the back album cover, especially considering the lay out and the specifics that were included. What elements i included on the back of the album cover were primarily inspired by the research i did by looking at the back of the Boys Like Girls first album:


I Specifically looked at elements such as what was included in the small print bottom left corner, and applied the same elements to my back cover. I also looked at the way the artists website was on the back of the album; this was also the case for numerous album back covers i looked at. Furthermore looked at the way on this particular album the name of the artist/producer of the product was, i thought that added a nice touch - so similarly wanted to apply this elements to our product. Also looked at the positioning of the bar code within the bottom right hand corner. Which i felt the layout of this was more natural, as people read from left to right, so it felt natural to have the least visually pleasing aspect as the last thing the audience reads.

Below are some print screens of the processes i underwent in photoshop to achieve a similar professional outcome for the back of my album cover:

Above is the process of me selecting the institutional logo and transferring it onto the back cover, so it is effectively branded.

Above is the process of entering a copy write sign. I did as all the back album products i looked had this before a miniature paragraph on the institutions and a selection of album release dates etc.


 Above is my own version of the miniature information paragraphs seen on album back covers, this paragraph was primarily influenced by the paragraph on the back of Boys Like Girls album. Also here i have entered the website of the band, as seen in nearly genres of musics albums. Also have written who the product is produced like, similar to Boys Like Girls back cover and the way they have positioned it central under neath the contence of the album.
Above shows the process of my transferring the bar code to the back cover and positioning it in the bottom right hand corner.


For the front album cover i didn't do much finalising. But a key feature i did think to change was the text, as i felt its not big enough to grab the audiences attention. Also i felt it was not playful enough like suggested it needed to be from the audience questionaire on the digi pac. Therefore in order to meet the conventions expected of a alternative/rock pop music album, i made the font bigger, i also under layed the red font with black, to give it a shadow, to make it stand out more and look more playful and three-dimensional.

Below is a print screen of this process in photoshop:



Next part of the final stages was to produce the inside pages, i experimented with a few layouts for the inside pages, a few of the initial designs are below:

This was my first initial idea, i particular liked the idea of including exclusive imagery of the band as this was one of the features of the inside pages of digi pacs that i discovered when looking through a selection. However the lyrics did not quite fit on, and the right hand side a little bare. Therefore decided to think of another layout.

However one of the most successful elements of this first design of the inside pages was the way the imagery is faded into the background, i did this by the below functions on photoshop:


This technique still appeared in my final design for the inside pages, i also took the idea of using just the heads of the band members and putting them next to their name and role in the band; as i have seen this as a common feature in inside pages of rock bands, as lets the audience have more information about the members. I also re laid out the lyrics so all of the lyrics fitted on to the pages without the pages looking too bland. Also i included just that hint of the colour red again in the members names and role, further making sure all elements of the digi pac followed together and had links, this also done by the use of the same font throughout.  This was the outcome:


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