Initial Making Process of Digi Pac

We began by starting with the front and back cover. We felt the below image was a successful image for the front cover, as it fitted our previous investigated conventions of alternative music alums. This being as the image was photographic and the imagery is slightly surreal and odd from the use of mise-en-scene; for example a scarf wrapped around a girls face is not a common sight within the real world. The image would also be effective as a album cover as it makes clear links to the music video, having very similar composition and mise en scene; both products then would subconsciously remind the audience of one another. Also we choose this over the 'stereotypes' idea - having the different representations all in a line, as we felt the scarf scene and its meaning were continuos throughout the video, for example throughout the whole duration of the video there is frequent shots of the girl pulling down the scarf gradually of her face. Connoting her efforts to escape from society and its judgment.

However we do not want to take a direct still image/ print screen from the video; like above. As the quality of the image is very poor and would not be as successful in capturing the audience attention than from a high quality image. Therefore our first task was to recreate the above shot. We did this by going to the same location we originally filmed at, i used the same actress, got her to dress in the same costume, used the same props and tried to recreate the composition to the best we could. Here are some of the images that were produced:

 We tried to re create the composition the best we can, but obviously we could not get the exact hand positioning and the exact way the scarf falls onto the actresses face. However we felt our images were still successful in providing direct links between the video and digi pac; as this image would remind the audience of the sequences throughout the music video where the girl gradually pulls down the scarf bit by bit.

Whilst doing this photo-shoot we also began to think about the back cover of the digi pac. We wanted the back cover to link to the front in some way, so the images showed fluidity. Also this is seen in other alternative digi pac's, for example arctic monkeys album; where the man is showed smoking front on in the front album image and then in the back album image the same man is dressed in the same clothes, still holding a cigarette, just now his posture has changed to appear like his rubbing his head in stress, confusion, shame or sadness. Therefore we have confidence that this technique of fluidity between front and back album images will be effective in enticing the alternative music fans.

We similarly wanted to create this sense of fluidity in our digi back, so therefore we decided to similarly like the arctic monkeys album, have the same mise en scene; costumes and props as the front cover for the back cover, but the positioning and composition differing. This is the image we produced with this in mind:

I felt this image is highly successful, as it mets the conventions of having same mise en scene and props but used in a slightly different way with different positioning and composition; for example the scarf being fully over her face rather than pulled down over her nose, and her in a side on position rather than front on. I also felt the composition was particularly successful as a back album cover, as we purposely aimed to have the blank space to the side of her face, so we could position the contence of the album successfully and visually effectively. This shows we understood the basic requirements for back covers from looking at them, and therefore thought about this in our planning and developmental stages of our digi pac's.


Overall our final decided images for our front and back cover were the below: