Friday, 31 December 2010

Inspriation for new ideas

Our use of stereotypes was also inspired by the success of Katy Perry's music video Fireworks. Her video similarly features characters that are clearly defined by typical representation so the audience immediately recognise their characteristics and can relate to them easier. The video constructs the stereotypical representation by mise en scene, location, cinematography and body language of the character.




For example, representations clearly defined above, vulnerable, scared little sister, comforting, brave big brother, with parents rowing in the background. the body language of the girl and the boy and the framing of the shot, all makes it very clear to understand the context of the situation.

Also similar in this representation, the woman is clearly shown as insecure, under confident and isolated, this shown my the mise en scene of her being dressed in dark boring clothes, whereas other females around her naked and clearly having fun. also she is positioned lower than them in the shot, representing that their confident is well above hers. All these features makes it easy for the audience to understand the content, which i similarly want to do in my video, by the power of representation and stereotyping.

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